Features
Everything after the session, handled.
You coach. Croft turns each session into a ready-to-send follow-up, a living record of that client's journey, and the whole-person context that shows you what will actually move the needle - all in the coach's own Google Workspace, in minutes.
01 · Capture
Record the session. Put your phone away.
In person or online, capture the conversation and stay fully present. No bot joins the call, no laptop sits open between you - just a recording that quietly starts and submits itself.
- Record in person or online - no bot ever joins the call.
- Capture with your phone, your Apple Watch, a wearable clip, or a desk device - see the hardware.
- Pause and resume mid-session; press stop and it submits itself.
- Long recordings are never lost, even across a dropped connection.
- Already have the audio? Drop a file into a Drive folder and Croft processes it too.
Summary
Named the real blocker on the Q3 launch - it's trust in the team, not the plan.
Action items
02 · Session intelligence
A summary and a follow-up, written the way you would.
Every session comes back as a coaching-shaped summary and a follow-up email in your own voice - ready to review, edit, and send before you've left the room.
- A coaching-shaped summary with action items, decisions and key topics.
- A follow-up email written in your voice, from your own template.
- Review, edit, and Approve & Send in two taps - or turn on auto-send per client.
- The summary and full transcript become two Google Docs in your own Drive.
- A notification tells you the moment it's ready.
03 · The Arc
One living overview per client, always current.
The Arc is the memory of the relationship - a single overview of each client that regenerates itself every session, so you never walk in half-remembering where you left off.
- A single living overview per client, regenerated after every session.
- Built from your template, the previous overview and the new session - never stale.
- Coach-only, and editable inline whenever you want to shape it.
- Rebuild from every session on demand.
- The memory your coach assistant reads from before it answers
Where they are
Six weeks into the transition; confidence building, delegation still the edge.
Open threads
Board presentation · hiring the second lead · protecting mornings
Regenerated
Rebuilt today from every session - never stale.
04 · Coach assistant
Prep in seconds. Ask anything. Refine in your voice.
An assistant that knows your whole practice - it reads each client's own history and Arc, so you can walk in ready.
- Pull a tight pre-session prep brief for your next client - where you left off, open threads, what to watch for.
- Ask questions across a client's history ("what have we tried on delegation?") and get grounded answers.
- It knows which client, session or live recording is on screen, so you never have to explain who you mean.
- Fine-tune a client's plan by chatting - tell Croft to adjust the approach and it updates their notes, overview and action items.
- Prefer your own Claude? Connect it to your practice and ask the same questions there.
- It can read everything and reach nobody - nothing it does sends, shares or shows anything to a client.
iPad & Mac
Your whole practice, side by side.
On an iPad or a Mac, Croft opens up into panes: your clients, their sessions and the one you're reading, all at once. Review the week's summaries at your desk; record on your phone in the room.
- The same app - nothing extra to install or sign into.
- Summary beside transcript when the window is wide enough.
- Resize the columns to suit you; Croft remembers.
- Keyboard shortcuts for the things you do every day.
In the details
The small things that make it trustworthy.
Speaker names
The transcript reads with real names - not "Speaker 1" and "Speaker 2" - so it's usable the moment it lands.
Sensitive by design
The follow-up email is always sanitised. You decide what may appear in long-form notes, per client.
Your templates
Your rules, tone and structure shape every output - the summary, the email and the Arc all sound like you.
Whole-person context
With the client's consent, Croft brings sleep, stress and health signals - and context a client's other providers can share - beside the conversation, so you coach the real cause.
Trust is the product
Everything runs on the coach's own Google Workspace, the client owns their record, and nothing leaves the room by accident. See how sessions are protected.
Founding cohort
Give your evenings back.
Coach the whole person.
We're onboarding a small first cohort of business and executive coaches - done-for-you setup, hardware included.