Whole-person context
Coach the person, not just the hour.
With the client's consent, Croft brings the signals that actually drive change - sleep, stress, health - beside the conversation, so you spend the session on the real lever.
From the founder
"Sometimes I'd be trying so hard to coach someone, when the real issue was simply that their biometrics were off - they weren't getting good REM sleep. Knowing the basics sets the stage for the actions that make the biggest difference."
Nathan Lusignan · co-founder & coach
Wearable signals
When a motivation problem is really a recovery problem.
Connect a client's Oura and see sleep, HRV and readiness trends beside their goals. When the effort isn't landing, the wearable often shows why - so you can name it instead of pushing harder against a wall.
- Sleep and readiness sit next to what the client said they'd do.
- Spot a recovery dip before you mistake it for a lack of will.
- Connected only with the client's consent - and revocable anytime.
Coming in early access with select clients.
Sleep · avg 5h49m · REM ↓ 22%
↳ energy & focus goals may be recovery-limited, not motivation-limited.
HRV · 7-day trend ↓
↳ ease off accountability this week; rebuild the base first.
From their therapist
Navigating a family stressor this month - go gentle on accountability.
From their physician
Cleared for a full training load as of last week.
Context from their care team
Walk in already knowing what matters.
With the client's permission, a therapist, physician, physio or nutritionist can share relevant context into Croft - never behind the client's back. You arrive informed, and the hour goes to what counts.
- The client decides who can contribute, and can withdraw it anytime.
- Context arrives as a note you can see - nothing hidden, nothing assumed.
- One coherent picture, instead of a story told in fragments.
Coming
Where we draw the line
Context to coach with - not a medical product.
Croft surfaces whole-person context so you can coach with the full picture. It is not a medical or diagnostic product, and it never replaces a client's care.
- Croft helps you coach - it doesn't diagnose, treat, or replace a client's clinicians.
- Health data gets the same trust posture as everything else: consent, isolation, encryption.
- Nothing connects without the client's explicit consent, and it can be revoked at any time.
- The client owns their health data. It's theirs, on their terms.
On the roadmap
The trends that shape progress, always in view.
Deeper biometrics, plus stress and habit tracking over time - so the signals that shape a client's progress stay beside the conversation, session after session.
Founding cohort
Coach the whole person.
We're onboarding a small first cohort of business and executive coaches - done-for-you setup, hardware included.